Our experts can help you crush your goals with a tailor-made plan. However, it’s also the segment most likely to convert to a sale. On the other hand, non-branded keyword terms target an audience that is looking for similar companies or products to yours.īranded searches on Google search typically target a narrower segment of potential customers than those searching non-branded keywords. In terms of organic search performance, one key difference between the two types of keywords is their reach.īranded keyword terms address a potential audience who is already aware of and searching for your brand. Meanwhile, non-branded keywords for Skimmer Drones would include things like “best-engineered drones,” “leading brands of drones,” and, more broadly, “airborne photography.” Other terms like “Sky Skimmer products,” “drones by Sky Skimmer,” and “the Sky Skimmer line of drones” also count as branded keywords.
Skimmer Drones is that imaginary company’s core branded keyword term. Let’s take the company Skimmer Drones as an example. non-branded keywordsīranded keywords are keyword terms that include the name of your company or product, whereas non-branded keyword terms refer or relate to your company or products without the proper company name. Learn more about keyword research and read our blog post “ Keyword research: The most important tips and tricks in ten minutes“.Heads up: your competitors may use your branded keyword terms in their ads. (Image: Unsplash) Branded vs. In addition, location-specific keyword phrases can also be effective, as in the case of a keyword phrase like “Chicago metal roofing installation.” This kind of strategy returns the most relevant results for users, and it reduces competition for businesses wanting to appear on the first page of search results. Instead of using “roof” as a keyword, a roofing company may use “metal roofing installation” instead. Today, long tail keywords are a good way to ensure a site receives the most relevant traffic, while boosting exposure on search engines. For example, a roofing company might have once used “roof” as a keyword. In the past, a simple word or phrase would suffice. If they aren’t performing well, additional content can be posted with new keywords to see how they perform. Most of the advanced marketers are using SEO tools like SE Ranking to track keywords, traffic, and many others parameters of your website. It is important to monitor the performance of certain keywords and phrases. A proper research can also uncover uncommon keywords and phrases that marketers may not be aware of. Because keywords are so important, businesses will engage in keyword research to determine which words and phrases will provide the most traffic to the website.
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